Our Mission

The mission of Fyen is to be the premier producer and provider of African inspired entertainment and information for children of all ages. We seek to develop creative and innovative experiences that will excite, amaze and educate children of the varying yet beautiful aspects of our great continent. Our portfolio of brands capture the essence of African history, culture, traditions and it’s people.

How we started

In June of 2007, the Princess Halima project was inspired by the birth of the first baby (grandchild) in the family, Halima Bah. Halima is of Guinean, Gambian, Tanzanian descent. – With such a rich combination of African culture and history, we thought the best way to educate Halima about her many homelands was to start the series of books through which she will get to not only discover her heritage, but also learn about the African continent as a whole.

What started as a personal project and hobby, is now today known as Fyen and has grown to include all our wonderful series.

Our team

Lucy Fye and her daughters– Anna, YaAdam and Jainaba Fye are from the African countries of Tanzania and Gambia.This dynamic mother and daughters team is incredibly creative and passionate.

Led by their mother Lucy Fye, a two-time Harvard University graduate, World Bank Economist and mother of six children, it’s no surprise that her daughters are following in her footsteps.

Anna is Fyen’s Director of Communications, an impressive wife, a fiery business woman and mother of 2 lively children. She received her Master’s Degree in Public Policy and Bachelor of Arts in Criminal Justice from New England College.

YaAdam is Fyen’s Managing Director, it is with her leadership and determination that we are here today. She received her Master’s Degree in Management from New England College and her Bachelor of Arts in Political Economy from the University of Hartford.

The youngest, Jainaba, is a graduate of Spelman College with an undergraduate Degree in Economics and Gender Studies. She is also a mother of an energetic toddler and wife of a successful and supportive businessman. There is no question that this high-powered and accomplished group of women, were able to have a meeting of minds and author these majestic children’s books that is geared to a population of young children of color, that are often underrepresented.

YaAdam
Managing Director

ANNA
Director of Communications

LUCY
Investor

Jainaba
author